Store Brands Vs. Name Brands

Buying store brands instead of name brands can lead to big savings-an average of 25 percent off your grocery bill! But are store brands as good?

Consumer Reports put its taste testers on the case.

People are buying more store brands these days. And more are coming on the market-everything from cereal to peanut butter, even wine.

Tod Marks of Consumer Reports says, "We surveyed subscribers about the store brands they bought, and most people were highly satisfied."

To see how store brands stack up against name brands, Consumer Reports did blind tests of 19 pairs of products.

Target's Market Pantry Ranch salad dressing went up against Hidden Valley's.

And the winner is...

Adam Kaplan of Consumer Reports says, "It was a tie. Quality-wise-they're right about the same, but they had different flavors."

Walmart's Great Value battled Nature Valley's granola bar.

The result...

Kaplan says, "Another tie. Both were chewy and they were pretty much the same quality."

And when Clover Valley's crackers from Dollar General went up against Sunshine's Cheez-Its...

It was a tie again!

But in some cases big-name brands did beat store brands. For example, Tropicana orange juice defeated Nice! sold at Walgreens. It had a fuller orange flavor.

However, in most cases store brands did as well or better than name brands!

Marks says, "The bottom line: Store brands are worth a try, and they usually cost a lot less."

And Consumer Reports says that the savings and quality aren't limited to store-brand foods.

For example, both Target's Up & Up paper towels and Walmart's White Cloud toilet paper have rated excellent in Consumer Reports' tests.

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