Mobile Shopper Report Positive Experience

By: Channel 6 News Email
By: Channel 6 News Email

Mobile shoppers were on the move over the holidays.

A survey for "Motricity", a marketing and advertising firm, finds that 93% of smartphone and tablet users report a "positive" experience with mobile shopping.

And nearly 2/3 will use their mobile device to shop more often throughout the year.

The biggest motivator was convenience.

The survey questioned more than 660 Americans age 18 or older who own a smartphone or tablet.


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