May 20, 2013

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Reporter: Channel 6 News Email

Crowded Stores=Less $$$$

Crowded aisles with shoppers standing shoulder to shoulder may look good to retailers, but it might hurt their bottom line.

Researchers in Australia say they've found that people who were "accidentally" bumped in a store cut their shopping short.

The researchers instructed volunteers to lightly brush against shoppers, then watched what happened next.

They say shoppers who were bumped left the store much more quickly than those who weren't touched.


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