Celebrity Candy Face-Off

Everyone knows candy isn't exactly a health food. Now celebrities are touting a new kind of candy that promises to be a lot better for you.

Consumer Reports ShopSmart checked to see what all the fuss is about.

Stars like supermodel Gisele...and actor Matt Damon are pushing unreal candy.

The company says it's "reinvented candy without the junk." It doesn't use artificial colors and ingredients like hydrogenated oils to produce its "unjunked" sweet treats.

Unreal Candy offers alternatives to iconic candies. Consumer Reports did blind taste tests to see how they stack up.

Unreal's Candy Coated Chocolates went up against plain M&M's. Their unusual color actually comes from beetroot, turmeric, and purple cabbage juice. They were both good, but the M&M's were definitely sweeter.

Unreal's Chocolate Caramel Nougat bars battled Milky Way. The Peanut Nougat bars took on Snickers. Candy Coated Chocolates with Peanuts went up against Peanut M&M's. And Unreal's Peanut Butter Cups fought it out with Reese's.

Gayle Williams of Consumer Reports says, "In those categories, we found that Unreal's candies were good, but most weren't flavorful."

As for claims that Unreal Candy is better for you, Consumer Reports found they have comparable calories and fat to their "junk" counterparts. The bottom line...

Williams says, "If you want to indulge in a treat and avoid artificial ingredients, Unreal's candies could be worth a try."

Consumer Reports says it's interesting to note that Unreal Candy's website points out that fruit, like an orange, is a better nutritional alternative to candy. But you've got to hand it to the company for trying.

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