Martha Stewart puts her name on a lot of products for your home. One of the latest is a laundry-detergent that's being marketed as environmentally-friendly.
Consumer Reports just tested more than 50 detergents, including the one from Martha.
Martha Steward is using You Tube to market her eco-friendly laundry detergent.
Consumer Reports tested all kinds of laundry detergents, including the one from Martha. They all face the same challenge-in both top-loaders and in high-efficiency washers.
Bob Markovich of Consumer Reports says, "We also run the same kind of load using just plain water so we can see what difference the detergent makes."
Martha Stewart's laundry detergent claims it "removes tough stains." Consumer Reports uses swatches soaked with tough stains.
Pat Slaven of Consumer Reports says, "We have ring around the collar, we have wine, blood, grass."
After washing, testers use a device to precisely measure how much of the stain has been removed.
So how did Martha's detergent do?
In conventional top-loaders, there was barely a difference between the swatches washed in Martha's detergent and those washed in plain water.
Markovich says, "I can't tell the difference."
And the results from high-efficiency washers were only slightly better.
So which detergents did do well?
For conventional top-loaders, Tide 2X Ultra Concentrated for Cold Water worked best.
And for high-efficiency machines, Gain Original Fresh HE is a Best Buy at just six cents a load.
If you're looking for a green laundry detergent, both Kirkland Signature Free and Clear 2X Ultra and Seventh Generation Natural Powdered HE cleaned reasonably well in Consumer Reports' tests.
Both of those detergents are for high efficiency top-loading machines.