The coffee wars are on! McDonald's has launched a new line of McCafe espresso drinks, taking aim at Starbucks and Dunkin' Donuts coffee customers.
It's spending an estimated $100 million on advertising.
Consumer Reports just tried out the lattes to see how they stack up.
Consumer Reports sensory staffers visited several locations in the New York area as part of a coffee taste-off, pitting McDonald's hot and iced lattes...against ones from Starbucks and Dunkin' Donuts.
"We drank hot lattes and iced lattes made with whole milk, no sugar or flavoring, to evaluate the differences," said Erin Gudeux of Consumer Reports.
So how did McDonald's McCafe challengers do?
"The hot McCafe lattes tend to have more coffee flavor than those from either Dunkin' Donuts or Starbucks, but they also taste more bitter," said Guduex.
And which brew should a real coffee enthusiast consider?
"None of the lattes from McDonald's, Dunkin' Donuts, and Starbucks were outstanding. But they were all tasty enough to try." said Guduex.
Consumer Reports also tested the Colombia version of the new Starbucks instant coffee, Via Ready Brew, that's available online.
Taste tests show Via has a more subdued flavor than Starbucks brewed coffee and is not quite as bitter tasting.
But if you like darker-roast and the somewhat bitter character of Starbucks' brewed coffee, Via may not be the way to go.