Pricey New Bottled Waters

The ads claim "Some vitamin enhanced waters are enhanced with 125 calories a bottle." 125 calories? you'd have to do 300 push ups to work that off."

Despite what this PropelFit ad says, you wouldn't normally do push ups to burn calories.

You ARE seeing more and more enhanced waters on the shelves. Metromint Chocolate Mint Water says it's "turned water into chocolate."

Aquamantra says it is infused with mantras: I am lucky, I am healthy, and I am loved.

Jamie Hirsh of Consumer Reports says, "Water now plays host to calcium, electrolytes, herbs and even weight-loss ingredients."

And there's more. Kellogg's Special K20 Protein water even says it has 5 grams of protein and can be used as a dietary exchange for one serving of very lean meat or meat substitute.

Consumer Reports says these fancy waters aren't cheap.

Jamie Hirsh asked 10 of the bottle waters' manufacturers what's wrong with just plain old water:

"Pepsi-Cola which makes Aquafina Alive said customers are now looking for water that multitasks.
Kellog's, which makes Special K20 Protein Water said that consumers are looking for easy, portable ways to add more protein to their diets."

But Consumer Reports says drinking tap is not only a lot cheaper, it's also better for the environment.

More than 22 billion plastic water bottles are thrown out each year, so drinking less bottled water is a greener option.

As for how far the enhanced water craze has gone-well, it's literally gone to the dogs. A company called Fortifido says it's going to be coming out with enhanced bottled water for canines.


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