Looking for a new flat-screen TV? Most people's first thought is to go to a store, where they can check out the picture and hopefully get some good advice.
But Donato Vaccaro of Consumer Reports National Research Center found something surprising in its survey covering 33-thousand electronics purchases.
"In every category of electron products that we asked about, including digital cameras, camcorders, TVs, we found that when people purchase things on-line, they were more satisfied," says Consumer Reports Donato Vaccaro.
One of the best-liked sites was Crutchfield. It got high marks for selection and customer service. A big plus-Crutchfield promises "free lifetime tech support" on anything you buy.
Top ratings also went to Amazon, and Amazon was one of the best Web sites for low prices.
But to make sure you're getting the best price on-line Consumer Reports says it's a good idea to check a shopping bot, such as Bizrate, Dealtime, My Simon, Shopping.com or Yahoo.
And you can check on-line for coupons or other money savers at sites like couponcabin, fatwallet.com and ebates.
With just a little clicking around you can maximize your savings on electronic purchases this holiday season.