Kevin Melcher came up with a creative way to give students a boost in the classroom.
He designed the "Save Program" which uses athletics as an incentive to excel in school.
Students in Omaha and Council Bluffs who participate must maintain at least a C average in school to compete in sports programs at no cost.
The underlying lesson is that hard work pays off and to help facilitate that, Kevin arranges for special tutoring for the students at Creighton University if needed. .
"One of the students went in and didn't want to go to college, he said college is stupid," Melcher said in an interview with WOWT 6 news.
"He said I'll never go and when we first introduced him to one the college students, it turned out she lives across the street from him in the same neighborhood. She knew him by name, knew his older brother and his eyes just lit up and when we walked out that day. He said I can go to college if she goes to college! It was kind of the whole mission was established with that one kid. "
Melcher encourages students "to get off Facebook and put your face in a book!"
For more information click on the link included with this story.